SuperAI brings together deep innovation and global attention—making it a prime opportunity to elevate your startup’s media presence. But getting noticed amid hundreds of tech pitches takes more than just showing up—it demands strategy, preparation, and relationship building. Here’s how to stand out during SuperAI and land impactful press coverage that fuels visibility, credibility, and growth.
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Start with Lasting Relationships, Not Cold Emails
Heading into SuperAI, your first step is relationship-building—not hoping for a miracle with cold outreach. Journalists receive countless pitches daily, and mass emails stand little chance. Instead, begin weeks in advance: follow relevant reporters on LinkedIn or Twitter, engage with their work, and send thoughtful comments or insights related to their beat. This organic visibility establishes trust—making your pitches more welcome during SuperAI and afterward.
Craft a Newsworthy Narrative That Sticks
You aren’t the news solely because you exist—your story needs substance. Fundraises, distinctive partnerships, early customer milestones, or mission-led pivots often capture interest. Craft a concise, compelling narrative that places your startup within a larger context—why it matters now, and how it delivers impact. This clarity helps journalists see why they should care.
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Prepare a Media-Ready Asset Kit
During the high pace of the event, journalists are often working on tight deadlines. To help them work faster—and increase your chance of being featured—have a press kit ready in a sharable folder. Include a succinct press release, high-quality founder photos, explainer graphics, and a one-page FAQ. This regard for their workflow makes your startup both accessible and media-friendly.
Target Your Outreach with Precision
Not every journalist fits your story—and that’s okay. Instead of blasting everyone, research who writes about AI startups, innovation, or your niche vertical. Tools like email discovery platforms can help you identify their contacts, and building a tailored list ensures pitches land with the right individual. This personalized precision increases your odds of getting coverage.
Engage at the Right Time with the Right Approach
There’s timing power to PR—especially around events like SuperAI. Ideally, begin outreach 2–4 days before the conference, offering journalists a heads-up that you’ll be there and offering an exclusive angle or quick briefing. During the event, follow up with relevant reporters you meet, and immediately afterward, share press-ready assets or interview availability. Timely, polished, and low-effort pitches are most likely to gain coverage.
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Leverage Local and Niche Publications First
Your hometown media can be the launchpad to wider attention. Local blogs, trade publications, or industry influencers tend to respond faster—and positive press from niche outlets can serve as social proof when pitching larger outlets. Establishing early momentum here makes mainstream coverage more likely.
Post-Event Amplification Is Key
Getting press is just one part of the equation—amplify it. Share coverage across your blog and social channels, thank journalists directly, and continue building credibility through content, partnerships, and thoughtful dialogue. This earned media isn’t static—it sustains a wave of attention, credibility, and opportunity long after SuperAI ends.
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Conclusion
Capturing press at SuperAI requires authenticity, preparation, and strategy. Build relationships before you arrive, craft a newsworthy story, prepare media assets, target your outreach smartly, engage at key event moments, and amplify your coverage thoughtfully. With persistence and clarity, the right coverage can elevate your startup’s visibility and credibility.
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